There are a lot of tools available in the market to boost up and enhance your business in the market. Digital marketing is now a key role in every sector because everyone is becoming familiar with these digital platforms. There are hundreds of tools available in the market which can optimize and can ease for your marketing process. It is not possible to discover all of them so there are top 15 digital marketing tools that every marketer should know:
- Google Ads
- Google analytics
- HubSpot
- Google keyword planner
- Google trends
- MOZ
- Neilpatel
- SimilarWeb
- Small SEO tools
- Hotjar
- Trello
- SEMrush
- Slack
- Serpstat
- Keyword.io
Google Ads
Google ads is an online marketing place where you can promote your goods, services and business on the basis of the keywords, keywords are basically words, sentences, ideas which define your content. These ads properly work on the keywords. If you will use good and unique keywords then it may help you to promote your ads for optimization. Google ads are based on cookies and keywords.
Benefits of google ads
- Google ads is a big platform which builds up a massive audience for your business
- Google ads serve the right message to the right audience at the right time
- It is not easy to measure which means that you do not have to take care of your money. You do have a proper record of your investment right from PPC (pay per click), the number of impressions CTR (click-through rate), CPC (cost per click) to conversion rate.
- Quick result the google ads provides a quick and fast result rather compared to other tools like SEO.
- This tool is extremely influencing. This is able to attract more customers and influence them to make purchases.
Google analytics
Google Analytics is a plug-in which allows you to track and analyze all of your website traffic and here traffic means the people who are visiting your sites. Google Analytics is the most useful and must-have tool for anyone for growing their website with digital marketing.
Google Analytics is basically used to track the activity of the visitors and what they are doing on the website like a session, bounce rate, page per sessions and it can also be integrated with the google ads which can create review online campaigns by tracking landing page quality.
Google analytics approach is to show a high-level dashboard data type for the causal user and in-depth data into the report set.
Benefits of google analytics
- Analytics is a set of measurements that helps to understand the performance of a website.
- This is the most popular digital marketing analytics tool which is performing it for free in comparison to other analytics.
- You may set up your goal if you have not because it is the most important that where you want to be reached and in case of google analytics your google analytics the goal is to be like that I would have to reach 1000-2000 visitors daily for my site.
- It also shows that how many people are coming from the social media platforms so it also helps you to know that on what certain points you have to put your efforts for example form youtube and Instagram are doing good but Facebook has not as much as respondents so you may work on that as well.
HubSpot
HubSpot is basically an all in one marketing automation tool which contains all the necessary and different tools that you need to market your business online effectively to capture those leads into clients and HubSpot helps you to do that with ease by keeping all the tools under one huge tool. HubSpot is for the big companies who do things like Email marketing, Social media marketing, automation. HubSpot is a very powerful tool.
- HubSpot has built-in SEO tools into each page for on-page SEO. It also helps you to improve any kind of page. HubSpot helps you to do these kinds of things or if you need to focus a keyword around.
- HubSpot gives you suggestions on how you can be better where you are lagging and it may also optimize your page. This sort of thing may help you a lot more if you don’t have any technical background.
- Mobile optimization mobile search is the most dominant form of search in all over the globe. More people search on mobile rather than any kind of search. So HubSpot is offering a very compact and beautiful mobile platform for having a great experience.
- Having the right analytics of your customer is very important if you are having a website and the analytics tool of HubSpot shows very well insights you need to know for good decisions. You can have access to these Referral Traffic, Organic Traffic, Email Traffic
- Hubspot provides you with a very good speed as well as security. These are the most important components that any marketing campaign can have for better results. So it is important to have a quick landing page because if not then generally people exit from the page and go to the other one.
Trello
Trello is basically a web list-making application which used to create task boards with different columns and move tasks in between them such as ToDo. Trello is an easy and sample collaboration tool that can enable you to organize projects and everything related to words with Trello. You may also fix information like What’s being worked, Who’s working on what, What is the progress for the project. This tool can be used in Real estate management, Software project management, School bulletin board, Accounting, Gaming, Web design, Law office case management, Lesson planning.
Some important factors to be considered:
- It provides you to free sign up access and after that, you may also access next to all features of that tool
- It offers you a Kanban-style system which allows you to achieve lean.
- This also offers you a mobile-based application as we know that mobile application is a must for any tool because they are very convenient. So Trello is providing you with a very user-friendly interface as well.
- Adding new members, creating issues and assigning jobs is very easy in this tool.
- All the projects related items are available on one page i.e. you do not need to go on any other page all the tasks are available on one page.
Google trends
Google trends look over the popularity of any top search queries in google among various countries. This website uses graphs for comparing search volumes of different queries over time. It is basically an analytics website.
3 key ways for Google trends:
- If you are just getting started and you are trying to figure out what your niche (a specific area of the market) is? So you need to know your site and if you have several options to choose in between. So google trends may help you to find and focus on data options which have a better chance for trending upwards.
- This is for content marketing. If you are doing video marketing, youtube marketing or blogging you can really learn from this to know what are new ideas and other topics for your posts, this tool also gives you new keyword ideas as well.
- If you are creating a product for the audience you know them and you have also built trust in between them but you are confused about the name or what should be the topic for it so it will also provide you to identify what topics are trending within your audience.
