“More than 4.5 billion people are using the internet at the start of 2020. Active social media users have passed the 3.8 billion mark with this number increasing by more than 9 percent (321 million new users) since this time last year”
Social Media Marketing or SMM is a Digital Marketing technique which uses social media platforms like Facebook, Twitter, Instagram, Linkedin, etc. and networking sites to promote/sell a product or service.
“Content is Fire, Social Media is Gasoline”
– Jay Baer (speaker, author, entrepreneur)
In the digital world of today, social media is the best way to sell/ promote your product or service. People spend a significant amount of time online and you can use it for the betterment of your business, blog, etc. If your content is ready and you think it can catch the viewer’s attention then social media marketing is the best way to advertise it instead of the traditional way. Social media can make your content reach the places where you can’t even imagine.
Now for doing this, you will be needing some social media tools which help you to organize your social media campaign and check the results.
So here’s the list of top 15 social media tools which can help you start and grow your social media marketing campaign:
- AGORAPULSE: Agorapulse is a social media marketing tool that helps a business to manage all its profiles. It is a paid tool but offers a free trial. It will help you in gaining high-quality insights and to develop and execute social media marketing campaigns.
- BUFFER: It is also one of the best social media marketing tools for straightforward social media scheduling. It has a multifunctional dashboard which helps you to plan, schedule, analyze, engage all for different platforms like Instagram, Twitter, Facebook, Pinterest, etc.
- HOOTSUITE: It is one of the most popular tools for SMM. You can schedule your posts in advance and can later get easy analytics about reach and likes it is getting after it has been published. Trusted by more than 800 of Fortune 1000.
- SPROUT SOCIAL: It is widely known for Team-Based social media management. It comes with a 30-day free trial. You and your team can easily coordinate on campaigns and can schedule, publish, analyze your posts easily.
- BUZZSUMO: It is also one of the popular content maker tools. It can search for posts according to the keywords entered. It can make your content way better if used properly. It helps you in generating fresh and famous content. You can check your site or any other site to see what’s being shared on it and how it is performing.
- MISSINGLETTR: Missinglettr creates automated social media campaigns. It uses a technology called “ Natural Language Processing” which can detect major highlights in your blog post. It is a relatively new software but no less than the existing ones. It helps you to organize your content publication for the next year also.
- EVERYPOST: Everypost is another all in one social media marketing tool. It can gather content from several social media platforms and help you to build a unique and best post. It helps you publish all multimedia content across all social media platforms.
- ZOHO SOCIAL: Research keywords, schedule unlimited posts, keep an eye on conversations, manage multiple profiles from a single dashboard with Zoho Social.
- SEMRUSH: Analyse traffic, and competitive domains with this social media marketing tool. It can help you run social media campaigns, content marketing campaigns, Pay Per Click, etc. It provides a free account but with limited accessibility of tools but in the beginning, you get a 7 days free trial of the pro or guru version.
- TAGBOARD: It is a social media listening tool that can tell you about how your post is doing and what people are saying about it. It tells you how to engage your audience by generating new and unique ideas. It also has the feature of a free account.
- CANVA: It is the best tool for creating visual content for platforms like Instagram, Pinterest, Youtube, etc. Canva gives you a 30 day free trial period. Canva is a very simple app relying on drag and drop functionality.
- FOLLOWERWONK: It is a widely used social media tool for twitter. It suggests people for you to follow so that your base can grow big. It shows a detailed representation of daily new followers and daily lost followers. It is best for a Twitter marketing strategy.
- FACEBOOK ANALYTICS: It is the tool provided by Facebook only for getting insights for Facebook posts. It monitors how and where people have reacted with your content. It gives you a detailed analysis of how a post is doing in accordance with reach, likes, followers, etc.
- TWITTER ANALYTICS: Twitter analytics functions the same as Facebook Analytics but on Twitter only. It tells you if your posts are getting enough retweets, likes, comments, or not. So that you can adjust your campaign accordingly.
- MEETEDGAR: It is a content curation tool. You have to organize and schedule your content and rest MeetEdgar will do on its own. It will post your content at the scheduled time and on top of that, it also has a feature of recycling old updates. It also provides a 30 day free trial period.
So this was the list of top 15 Social Marketing Tools that can help you in your Digital Marketing journey.
It isn’t in any chronological order so every tool is best in its own way.
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